Posted on 4/26/2023 by Emily Kruse

Photography is the MOST Important Part of Your Listing

Good photos Matter

As more and more people opt for vacation rentals over traditional hotels, the importance of a well-crafted listing cannot be overstated. When it comes to listings for vacation rentals, photography is arguably the most crucial aspect. The photos of your property are what will catch the eye of potential guests and inspire them to book. In fact, studies have shown that potential guests book based on the first five photos alone. In this blog post, we'll explore why photography is so important for your property and the top three things to note about photography for vacation rental listings.

First and foremost, photography is the best way to showcase your vacation rental property. It's essential to have high-quality photos that accurately represent your property and highlight its best features. The photos should make the potential guests feel like they can imagine themselves living in your property and picturing all of the memories they will make there. This is important because many vacation rental guests are seeking an experience that is more unique than a standard hotel room. They want to feel like they are staying in a home away from home, and the photos of your vacation rental property can help convey that feeling.

Secondly, photography is what sets your listing apart from the competition. With so many vacation rental properties available, it's important to make your property stand out. High-quality, visually appealing photos can make your listing more attractive and increase the chances of potential guests booking your property over another. Remember, guests will likely compare the photos of your property to others in the same area, so it's essential to make sure your photos are the best they can be. You want your property to pop off the search page and great photos will make or break the booking.  

Finally, photography is an investment that can pay off in the long run. While it may cost more upfront to hire a professional photographer or invest in high-quality equipment, it can lead to more bookings and a higher nightly rate. Think of it this way: if a potential guest is deciding between two similar properties, but one has better photos, they are more likely to choose the property with better photos, even if it's slightly more expensive.

Three Keys to Nice Photos
1. Lighting: Good lighting is crucial for high-quality vacation rental photos. Make sure to take photos during the day and use natural light as much as possible. Turn on all the lights in the property to make sure it's well-lit, and avoid taking photos with harsh shadows.

2. Staging: Staging your vacation rental property is essential to showcase its best features. Make sure to declutter and clean the property before taking photos. Add some personal touches, such as fresh flowers or a few books on a coffee table, to make the property feel more welcoming.

3. Composition: Composition refers to the way the elements in the photo are arranged. It's essential to use the right angles and framing to make your vacation rental property look its best. Use wide-angle lenses to capture as much of the room as possible.

Bayshore Vacations keeps photography as a top priority for your listing during the onboarding stage, but also as your home resides in our portfolio.  We pride ourselves on working with the best professionals to take crisp, clean, photos that showcase the best parts of your prized property.  With this, we believe in staying fresh and up to date with market demands and rotate listing photos, reshoot for the seasons, and when new amenities are added. 

Thank you so much for reading.  If you would like more information on the market or enjoyed reading this, be sure to tune in to our next blog post!  


Bayshore Vacations